Shopify vs WordPress vs Magento: Which one to choose in 2022?


Website powered by Shopify, WordPress, and Magento covers almost 71% of the total market share. Shopify as of now has over 500,000 customers, WordPress has millions of active websites, and Magento has had over 250,000 websites for quite some time.
Many businesses have used or are considering using one of these platforms for their eCommerce website and business.

All three are backed by multibillion-dollar corporations, so you can rest assured that they’ll continue to update and improve the software in the future.
So, with so many variances and similarities, how can you choose the finest eCommerce platform for your business needs?

In this blog post, we’ll compare Shopify, Magento, and WordPress to help you decide which platform you should opt for.
We’ll go through the advantages and disadvantages of each platform, as well as the kind of stores that each platform is most suited for, to help you choose the ideal one for you.

Let’s get started.

What is Shopify?


Shopify is a simple-to-use tool for online merchants that also includes a Point of Sale (POS) system for accepting payments in physical stores. It allows businesses to create a multi-channel experience that highlights their brand. You may construct a website and use their shopping cart solution to sell, ship, and manage your products with their subscription-based platform.

It includes a number of tools to assist you in analyzing every area of your online store. Users may create personalized online experiences for customers and increase the Return on Investment (ROI) on their marketing spending with these tools. By automating customer relationship management, inventory management, transactions, and other processes, the technology also helps save expenses across the board.

Now that you know everything there is to know about Shopify, let’s look at some of the popular Shopify-powered web apps!

Top 5 Shopify stores across the globe

  • ColourPop Cosmetics
  • Fashion Nova
  • Jeffree Star Cosmetics
  • Omaze
  • Decathlon


What is WordPress?


Developed by Matt Mullenweg and Mike Little in 2003, WordPress is a content management system (CMS). It was created by the duo as a tool to make it simple for users with no coding skills to establish a website or blog from the ground up. It is a free, open-source software system released under the GNU General Public License version 2 (or later), which means that anybody can use, change, or contribute to its codebase.

Furthermore, WordPress’s open-source software system includes end-to-end encryption, which you may utilize on your own web server or through a hosting firm. Because of its versatility and ease of use, WordPress has attracted a vast community of users and developers who have created and used themes, plugins, and other tools to construct everything from enormous web stores to small blogs.

Now that you know everything there is to know about WordPress, let’s look at some awesome WordPress-powered web apps that showcase the power of the world’s most popular CMS!

Top WordPress Stores:

  • Sony Music
  • Playstation Blog
  • TechCrunch
  • The Next Web
  • Time Magazine


What is Magento?



Magneto is a top-notch eCommerce platform. It was created with open-source software by its co-founder Roy Rubin in 2008. This allows consumers to customize the appearance, functionality, and content of their online business without sacrificing the purchasing experience. Magento also provides a number of essential tools and features to its users. This covers marketing, SEO, and catalog management software.

Overall, the platform is adaptable to any store size. Magento offers both a free Magento Open Source and a feature-rich Magento Commerce platform, so it can grow and adapt with your business, whether you have a few clients or a million. Businesses frequently need to switch platforms as they expand.

Now that you know everything there is to know about Magento, let’s look at some awesome Magento-powered web apps that showcase the power of the world’s most popular eCommerce platform!

Top Magento Stores

  • Asus
  • Land Rover
  • Ford
  • COURT Asia
  • Kipling

Features: Shopify vs WordPress vs Magento

  1. Easy of use

Ease of useWorking with a hard-to-use platform will make it challenging to create the eCommerce store you want. This could be a negative factor for your brand image.

Shopify is relatively easier than WordPress and Magento. It’s a fact. Shopify is a one-stop-shop, drag-and-drop website building platform, which means you can effortlessly customize your store by dragging elements around the page precisely how you want.

WordPress, on the other hand if we compare WordPress with Shopify, it is slightly difficult to use.  You can use the in-built features to start but will have to use custom code or plugins in order to use the platform for creating comprehensive websites.

It’s also not set up to sell online by default, so you’ll have to install a plugin to make it eCommerce-ready.

In comparison to Shopify, the learning curve for Magento is quite steep. You’ll either have to understand the language and code to create the online store you want, or you can hire a web developer to do it for you.

2. Themes


The theme of your online store determines what your consumers see when they visit, and 48% of visitors say the design of a website is the most essential component in determining a business’s credibility.
With this in mind, you’ll want to pick your template wisely if you want to make a good first impression and enhance trust.

Shopify offers a wide range of themes with13 free and 73 paid themes. Even at this price point, these may be a little pricey for some customers, as Shopify users must pay between $150 and $350 for a theme for their stunning shops.

WordPress contains a massive collection of themes. It offers a lot more customization choices. You have complete control over the source code. You can also utilize plugins to create your own theme using drag-and-drop tools. You can also employ WordPress developers to create a unique website for you.

Magento themes have six completely mobile responsive themes available for $499. You can even start from scratch while using Magento (but this requires you to have deep coding knowledge, or a budget big enough to hire help).

3. Pricing


  • Shopify
  1. Shopify Lite
  2. Basic Shopify
  3. Shopify
  4. Advanced Shopify
  5. Shopify Plus
  1. $9 per month
  2. $29 per month
  3. $79 per month
  4. $299 per month
  5. negotiable, but usually costing around $2,000 per month
  • WordPress
  1. Domain name
  2. Hosting
  3. Pre-made themes
  4. Plugins
  5. Security
  6. Developer fees
    1. $12
    2. $2.95 – $49.95
    3. $0 – $200
    4. $0 – $1,000
    5. $50 – $550
    6. $0 – $1,000
One-off, monthly or annually
  1. Annual
  2. Monthly
  3. One-off
  4. A mixture
  5. A mixture
  6. One-off


  • Magento

The three Magento packages are listed below, along with the total price you can expect to pay for your website:

  • Magento Open Source ($15,000+)
  • Magento Commerce ($22,000+)
  • Magento Commerce Cloud ( $40,000+)

4. Apps, Extensions, and Plugins

Apps, Extensions, and Plugins

  • Shopify Apps

The Shopify App Store has over 4200 free and paid apps to help you expand your store’s functionality, control it, and increase sales.

Additionally, Shopify gives you the option of integrating marketing email campaigns like MailChimp to reach out to your target audience.

  • WordPress Plugins

You have access to over 50,000 plugins by default. You can add and customize any WordPress plugins/apps to your self-hosted site. Otherwise, you can only install plugins on if you’re on the Business or eCommerce plans, which cost $25 and $45 per month, respectively.

  • Magento Extensions

Magento provides nearly 3600+ extensions through the Magento marketplace. Furthermore, installing and implementing these extensions does not require extensive coding experience.
There are also various highlight addons that are really useful.

5. SEO


Shopify platform has promising SEO functionality to create content that Google would love. No prior expertise is required. Shopify enables its users to edit meta titles, add descriptions, change page URLs, add 301 redirects, etc. Shopify even suggests the best SEO practices when you add products.

Furthermore, Shopify comes with a vast range of apps and add-ons that help you optimize your store and ensure its ranking on search engines like Google.

Magento has many SEO solutions, including Google sitemaps, SEO-friendly URLs, sorting popular searches, popularity-based search terms, compatibility with various search engines, customer sorting attributes, and many more.

Also, Magento allows faster loading by reducing the usage of .css and .js files.
SEO is one of the essential sides that WordPress concentrates on, as it’s primarily a blogging platform.
Maybe that’s why you get the Jetpack Essentials features with all the plans(free and paid ones) of

Jetpack Essentials is a set of tools that will help you optimize your site and keep it safe from spam comments. It includes SEO, social sharing, and performance technologies, all of which have become essential ranking factors. Unless you have the Business plan and can start installing other SEO plugins like Yoast SEO, you won’t have much more control over your SEO.

Shopify vs WordPress vs Magento: Pros and Cons

Shopify vs WordPress vs Magento: Pros and Cons

Shopify Pros:

  • There are numerous attractive, responsive store themes to pick from
  • An all-in-one eCommerce builder
  • Great app store for enhancing the functionality of your website
  • Easy to use
  • Many checkout and payment options.
  • A large number of loyal supporters


Shopify Cons

  • Most themes have expenses involved with them
  • It becomes more challenging to integrate apps into your store
  • Every transaction is subject to a fee (unless you use Shopify payments)


WordPress Pros:

  • Free and easy to use
  • Customization
  • Easier management of products and inventory
  • Support for multiple currencies and payment gateways
  • Web analytics
  • SEO-friendly


WordPress Cons

  • Restricted support for e-commerce issues
  • The theme should be compatible with the WooCommerce plugin
  • Security issues
  • Limited functionalities for big e-commerce stores
  • Inconsistent themes and plugins


Magento Pros:

  • Fantastic community with lots of support for users
  • Flexible platform with tons of customization options
  • Good range of themes to pick from
  • Phone support available
  • No real coding knowledge is required for Magento commerce
  • Magento is open-source and free to use
  • Magento 2 extensions


Magento Cons

  • It has a steep learning curve
  • Quite difficult for beginners
  • It needs a lot of time to set up
  • Lots of costs are attached to establishing your store

Shopify vs WordPress vs Magento

Shopify vs WordPress vs Magento

Which is better: Shopify vs WordPress vs Magento

Magento is a good platform for companies that have their own developers, but WordPress is great for bloggers. Shopify is better for small to medium-sized businesses and is user-friendly for non-developers. Discounts, gift cards, infinite products, fraud analysis, staff accounts, and other features are included in Shopify’s eCommerce platform.

Shopify, like WordPress, allows you to create a blog. All Shopify subscriptions include hosting, unlimited bandwidth, and online storage, but Magento requires you to provide your own server and cloud storage. If you use a third-party while on Magento, your hosting and storage expenses will certainly rise as your business grows.

All three platforms are good to use, it just depends on your project requirements. Last but not the least, before you choose an eCommerce platform for your online store development, just follow this checklist. It will help you choose the right one for your business.

  • Is the pricing of this solution competitive?
  • Is it easy to use?
  • What payment gateways can I use with it?
  • How many product variants and options can I use?
  • What are the SEO features like?
  • Is it good for dropshipping?
  • Does it facilitate point-of-sale transactions?
  • Does it facilitate selling in multiple currencies?
  • Does it facilitate AMP on product pages?
  • Is there a mobile app available for it?


We mentioned in the introduction that the most important question to consider when opening an online store is which e-commerce platform to choose. The honest answer, as is frequently the case with these kinds of queries, is: It depends. Several factors come into play when deciding which eCommerce platform to use, including your technical abilities, budget, shop size, and required functionality, to name a few.

   1. Small businesses that want to develop their online presence should use Shopify.

   2. Magento is ideal for large businesses with a lot of resources.

   3. Small and medium-sized enterprises can benefit from WordPress.

We hope this post has given you enough information to help you decide which e-commerce platform is best for you. Furthermore, if you think you’ll use one of the above platforms, we have a team of experts that can set up your e-commerce profile and customize the themes for your online store.

Our highly acclaimed teams of Shopify Development Service, WordPress Development Service, and Magento 2 Web Developers can handle everything from the initial establishment of an online store to its continuous management.

Because we’ve been handling testing for clients who require substantial experimentation for over 14 years, OnGraph is well-versed in these areas.

Please contact us right away to learn more.

The Ultimate Noob Guide to WordPress- [Plus 7 Stunning Statistics]

Ultimate Noob Guide to WordPress

What is WordPress?

Very simply put, WordPress is one of the most popular ways to create and operate your own website or blog. As a matter of fact, over 40% of all websites on the internet are powered by WordPress. It means that for all the websites you visit, more than one in four of them are likely to be powered by WordPress. 

You’d like to know that WordPress is an open-source content management system that lets anyone modify the software for free. It is licensed under GPLv2. A content management system like WordPress allows users to manage crucial elements of their website – like content – without having to learn anything about programming.

In a nutshell, WordPress makes website building accessible to everyone – even for people who aren’t developers.

What’s Unique About WordPress?

What’s Unique About WordPress?

Being open-source software, the platform is not limited to copyright or trademark. More importantly, the WordPress Core is developed and maintained by a dedicated community of developers. If you’d like to know more about the WordPress community, try attending one of the WordCamps.

This is great for users for various reasons:

  • The platform has always been and will always be free to use.
  • Various free and affordable tools are created for general use with WordPress.
  • WordPress is designed by its community in a manner to make it user-friendly and to be able to provide features that are needed the most by website creators. 
  • WordPress gives you the freedom to choose how you want to use and interact with the software. It also allows you to modify it via coding and other tools as you please.

It’s the least to say that WordPress is a tremendously popular platform. This means that you will find a lot of sources online which can guide you to use it more effectively. There are plenty of online documents, forums and community support, blogs, and even dedicated courses to help you learn. 

And no, WordPress is not just for beginners!

The beauty of WordPress lies in the fact that it is scalable. With time and usage, you will acquire more skills and will be able to do more with WordPress. While WordPress allows you to create small blogs, it also enables you to create large websites and online stores. 

Types of Website WordPress Can Make

Several years back, WordPress was primarily used as a tool to create blogs and not typical websites. But over the years, several changes have been made to the core code, along with changes in the entire WordPress ecosystem of themes and plugins. With that, it’s possible to create any type of website with WordPress.

Not only can you create websites and blogs using WordPress, but also eCommerce stores. In fact, it is one of the most popular ways to create an online store currently. You can create the following using WordPress:

  • Websites for business
  • Online stores / eCommerce sites
  • Blogs
  • Portfolios
  • Resumes
  • Forums
  • Social media networks
  • Sites for membership
  • And pretty much anything you can think of Vs. Vs.

There are several differences between and They are as follows:

  •, often called self-hosted WordPress, is the free, open-source WordPress software that you can install on your own web host to create a website that’s 100% your own.
  • is a for-profit, paid service that is powered by the software. It’s simple to use, but you lose much of the flexibility of the self-hosted WordPress.

Most of the time, when people say “WordPress”, they mean the self-hosted WordPress available at If you want to truly own your website, self-hosted is almost always the best option.

All you need to do to get started with self-hosted WordPress is purchase web hosting and a domain name.

Who Created WordPress And Since When Has It Been Around?

WordPress was created as a standalone project all the way back in 2003, originating as an offshoot of a previous project called b2/cafelog.

WordPress remains an open-source software that is made by a gigantic community of contributors. But originally, WordPress was created when Matt Mullenweg and Mike Little collaborated to create it.

Ever since Matt Mullenweg has largely been the face of WordPress. Mullenweg also founded Automatic, the company behind the for-profit services.

It has been a long journey of evolution since the inception of WordPress in 2003. We can safely say that WordPress has evolved into one of the most popular solutions to create any kind of website. Thanks to its huge and dedicated community of developers.

Popular Sites Created Using WordPress

WordPress is used by people from all sorts of backgrounds. Be it a business of any size, individual, or any kind of organization. In fact, on an instant note, the very site that you’re reading this blog on is created using WordPress. Very many popular entities use WordPress as well. Here are a few examples:

The Whitehouse

WordPress powers the official website.


Microsoft uses WordPress to power its official blog. It also uses WordPress to power blogs for specific products like Windows and Skype.

The Rolling Stones

Even famous bands love WordPress! The Rolling Stones’ website is powered solely by WordPress.

Let’s Look At Some Figures

WordPress Fascinating Facts and FiguresWordPress Fascinating Facts and Figures

1. WordPress Is Used by Over 35% of the Web

It may sound incredible, but WordPress has grown to be the most popular content management system (CMS) on the web. According to and Netcraft, this number is closer to 35%. The reason for this success is due in part to WordPress’ unrivaled adaptability, which allows it to be used in a variety of settings from tiny personal blogs to big corporate websites and even Fortune 500 companies such as Sony Music and Forbes.

2. Each month, 70 million new posts and 77 million new comments are made by individuals

Every day, there are over 2.3 million new blog entries on WordPress blogs alone! 97,222 every hour, and 1,620 posts every minute is a staggering number to consider. When we’re talking about 300-word articles on average, we’re talking about almost half a billion words being produced each minute using WordPress

3. “WordPress” is looked up 2.94 million times on the internet every month

The search term “WordPress” is searched 2,940,000 times every month by people from all around the world, according to KWFinder, a trustworthy keyword analysis tool. You can readily imagine how much greater the overall search volume would be if we included all relevant long-tail keywords.

4. The typical WordPress developer makes approximately $51,000 per year

According to PayScale’s statistics, the average WordPress web developer makes around $50,000 per year.

5. There are now 54,000+ free plugins available

The Plugin Directory, which currently has over 54,000 plugins and 1.5 billion total downloads, is up for debate as to whether or not WordPress should take more proactive measures to reduce the number of useless or outdated plugins in its directory. Nonetheless, you may rest assured that if you run into a problem or require a solution, “there’s a plugin for that.”

6. WordPress 5.3 has had more than 7,000,000 downloads

WordPress 5.3 has been downloaded over 7 million times, which is a significant increase from WordPress 5.2 (which was installed more than 4 million times). Simply glance at the download counter to witness how quickly the number increases.

7. So far, there have been 1,063 WordCamps

WordCamps are informal, locally organized events that explore all things WordPress. Matt Mullenweg started the first WordCamp in San Francisco in 2006, and there have since been over a thousand more.

Reasons To Use WordPress?

Reasons to use WordPress

More than 40% of all the websites on the internet are created and managed using WordPress.

But why should you use it as well?

Well, there are several reasons to use WordPress if you want to create your own website, no matter what kind of site you want to create. Here are some reasons why:

Free And Open Source

One of the major advantages of WordPress is that it is free and open source. While there is a cost that you need to pay for hosting, there will never be a cost for using WordPress software. This is not the case with its alternatives like Squarespace. 

Moreover, there are lots of open-source plugins and themes to choose from. You have the freedom to decide how your website appears and functions.

An Extensible Software

With WordPress’ gigantic ecosystem of themes and plugins, you can easily modify your website even if you aren’t a developer. 

  • Themes – these primarily determine how your website looks.
  • Plugins – these primarily determine how your website functions. Plugins can be something small, like a contact form, or huge, like creating an eCommerce store.

As of now, there are more than 50,000 free plugins and 5,000 free themes to choose from on WordPress. Along with that, there are lots of premium options as well. 

It Is Easy To Install

You don’t need to be a tech genius to create your own website now. You can install WordPress on your site just with a few clicks. In fact, these days most of the hosts offer to preinstall WordPress so that your site is ready to function right away. If not that, then they provide dedicated tools that make the installation process super easy. 

Should I Install WordPress On My Personal Computer?

It is a good idea to install WordPress on your personal computer. There are several reasons for that. You are going to build a new site from scratch or experiment with an existing site. It is a better option to install it on your personal computer and experiment with it by trying on new themes and plugins, without the fear of breaking it.

A Flexible Software

As you must be aware by now, WordPress is suitable for creating any type of website. And the best part is that your website can evolve with you over time. 

There are a plethora of plugins that let you expand your website in various manners. Be it adding a forum to your website, or adding a social network, WordPress lets your website evolve in a tremendous range. 

You are never limited to a given set of functions, you can always expand and evolve.

There Are So Many Platforms To Help You With WordPress

The popularity of WordPress is one of the biggest advantages of using it. It is super easy to find help if you ever face any issues using WordPress. There are tons of blogs, tutorials, forums, social media groups, and developer communities that you can turn to for help. 


WordPress is undoubtedly one of the most popular ways to build a website. And there are several reasons for it. With WordPress, you can create any kind of website, from a blog to an eCommerce store.

Please remember that and are two separate things. And in most scenarios, is what you need to build your website. Self-hosted gives you maximum ownership of your website and the freedom to decide how your website appears and functions. gives you access to all the perks and benefits of the WordPress community.
While self-hosted is relatively easy to use, there might be a number of points where you may need professional help. If you are looking for expert solutions and want to hire a WordPress developer for your website, let’s get connected for a free consultation session today.